In honor of Amazon’s Career Day, I wanted to share two ways I’ve leveraged Amazon for my safety marketing and media plan.
VOICE
I’m a huge fan of using voice tools to get safety messages out to a large amount of people in a quick and efficient way. It’s fun to look back on media from a couple years ago to read predictions on this. What’s not fun is that it seems our industry is still in the same place. Read my excerpt in this 2018 EHS Today article at this link to see what I’m talking about.
My challenge from the article still stands for you to build a Flash Briefing Skill! I’ll admit that I initially set out a few years ago to develop an Alexa Skill. I realized it was just a bit beyond my capabilities, and developed a Flash Briefing Skill instead – Safety News. The content is always refreshed weekly, sometimes 2x a week. It’s meant to help safety pros and others who are communicating to their workforce about safety. You could even just tell those workers to listen to the Flash Briefing directly. Or, accept my challenge and make your own!
The Safety News is now available as a podcast too, so you can ask any smart speaker for it… I’ve got you covered!
KINDLE
Storytelling is one of my favorite ways to communicate about safety. I set out to write a book over 7 years ago, and it’s still unfinished. A couple of months ago, I accepted a 30 day challenge to write and self publish a book using Amazon’s Kindle Direct Publishing. I wrote The Safety Habit and hit the top 3 in Safety & First Aid books for a while during Summer 2020! It was such a cool experience and intuitive publishing process that I’m going to finish the book I started years ago and publish on KDP. That book will be longer than The Safety Habit, so it’ll be eligible for publishing as a Kindle paperback too.
Last but not least, I’ll record Audible versions of both books.
I realize this may seem like a lot to some of you but I assure you that Amazon has made the processes intuitive! Drop the name of your Flash Briefing Skill here so I can enable it in my feed…
If you’re currently job hunting, make sure to check out Amazon Career Day 2020 on 9/16/20!
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